Punters are familiar with the thrill and financial reward of pre-game sports betting, but live betting magnifies the entertainment factor drastically, in addition to providing new possibilities to make money. In live soccer betting, punters are allowed to place their bets after the match has started; hence, its reference as in-play betting. 

With live betting, you can place your bets on the possibilities of another goal or the overall outcome of the game, up until the match ends. There are similar markets to those found in pre-game betting like totals, 1X2 bets, first team to score, and multiple handicap options, among others. However, the odds of a live bet vary all through the event. 

The variations are determined by the perceptions of a live trader on the ongoing soccer match. The live trader functions as the bookmaker’s representative, providing you with the changing live bets. While live events play a significant role in manipulating the odds of live betting, most sport books conduct in-depth statistical analysis of the various teams, and use pre-established algorithms derived from multiple statistical criteria to govern betting markets. 

Suggested betting sites for live betting

Online Bookmakers	Bookmaker's Promotion	Amount	Bet Now
	Open Account Offer Bet £10 & Get £50 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.	£50	Bet now
	Bet £10 and get £30 in free bets New online customers only, min £10/ €10 stake, win only, min odds 1/2, free bets paid as 3 X £10/€10, 30 day expiry, free bet/payment method/player/country restrictions apply.	£30	Bet now
	Welcome Offer - Bet £10 Get £30 New 18+ UK customers. Deposit & place bet on sports at a minimum of £10 in one bet transaction at evens (2.0)+ within 7 days of registering. £30 paid in Free Bets within 10 hours of bet settlement, expires 7-days after issue. E-Wallet & Prepaid Card restrictions apply. Your first bet must be settled within 7 days of registration. Proof of I.D and address may be required. Full T&C's apply.	£30	Bet now
	£30 Matched Free Bet If Your First Acca Loses + 50 Free Spins New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 50 Free Spins on Big Bass Bonanza (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ BeGambleAware.o	£30	Bet now

This makes it easy for the bookie to beat average leisure punters, but at the same time, provides savvy punters with numerous interesting and profitable betting possibilities. For instance, in a soccer match where Netherlands is leading England 2-1 after 70 minutes of play, and you feel that England is likely to score in the next few minutes, then you can place a bet based on your intuition. 

Online Bookmakers manipulate the odds in a matter of minutes or seconds depending on the performance of the teams. So, the changes in the odds can tell you about the possible outcomes of the game, which are usually quite accurate. Professional punters can place their bets depending on how the match unfolds without having to rely on past statistics to influence their decision.

Based on the fluctuation of odds, bettors must be able to recognize odds indicators on the precise time to bet, as well as the exact time to exit a bet in order to cut loss and manage the financial damage. Your ability to read the game and decode the odds is the key for successful live betting. 

Every soccer match presents betters with a plethora of betting opportunities. You can make a profitable live bet at any time in the course of the fame, in the first 25 minutes of play, and even in the final 10 minutes of the game. No intricate technical analysis is necessary to spot profitable moments. All you have to do is spot the opportunities and profit from them. 

For example, your favorite team may be playing a tough game and you think that it could win, but are not certain about it. The best thing is to hold off your bet and assess how the first few minutes, or even the first half of the game goes. Check the coordination and tactics of your team, the performance of the opposing team, the strictness of the referee, and a variety of other factors that may favor either team. After carefully going through this information, you will be better placed to make a winning live soccer bet.