Punters are required to predict whether a particular team will score at any time in the designated match, within the official 90 minute of play. The bet is valid for any goals scored during stoppage time, but not during extra time or penalty shoot-outs.

Considering that very few matches end without at least one of the teams hitting the scoreboard, the odds offered in this market can be extremely low especially for the favourite team. For instance, the betting options and odds offered in a match between Chelsea and Cardiff are:

1/33 for Chelsea to Score a goal, and

4/5 for Cardiff to Score a Goal

The rules for this market differ depending on the bookie, though most include own goals during settlement of bets, whereby the goal is counted in favour of the team that is accredited with the score. If the match is abandoned after your team has scored, then all bets on that selection will be settled as winning bets. However, it the match is postponed, cancelled or abandoned within the 90 minutes of regular play, before your team has scored, all bets are considered void.

Suggested betting sites

Online Bookmakers	Bookmaker's Promotion	Amount	Bet Now
	Open Account Offer Bet £10 & Get £50 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.	£50	Bet now
	Bet £10 and get £30 in free bets New online customers only, min £10/ €10 stake, win only, min odds 1/2, free bets paid as 3 X £10/€10, 30 day expiry, free bet/payment method/player/country restrictions apply.	£30	Bet now
	Welcome Offer - Bet £10 Get £30 New 18+ UK customers. Deposit & place bet on sports at a minimum of £10 in one bet transaction at evens (2.0)+ within 7 days of registering. £30 paid in Free Bets within 10 hours of bet settlement, expires 7-days after issue. E-Wallet & Prepaid Card restrictions apply. Your first bet must be settled within 7 days of registration. Proof of I.D and address may be required. Full T&C's apply.	£30	Bet now
	£30 Matched Free Bet If Your First Acca Loses + 50 Free Spins New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 50 Free Spins on Big Bass Bonanza (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ BeGambleAware.o	£30	Bet now

Statistics suggest that the number of goals scored in current matches is much less compared to football matches played a few decades ago. This has been attributed to the systems established by innovative team managers to stop exceptional players from scoring, as well as the enhanced performance of players with time. Nowadays, players run faster, dribble quicker, shoot harder, and pass more accurately than before. In addition, structures like pressing, offside traps and triangular passing have lowered the scoring average from 4.5 goals in each game in 1900's, to 2.6 goals, more than a century later.

This trend suggests that the modern football game is aimed at providing a more balanced game of defence and offence. Examine the offence and defence performance of both teams in previous matches before backing one of the sides, to ensure that your selection has a high chance of winning.