William Hill’s #YourOdds innovation is taking bookmaking back to its roots it would seem. Many years ago, the onus would be on a punter to ask for odds on something they believed would happen. These days though, we are presented with the odds on selected evens first and then we make a choice.

Essentially, William Hill’s believe that this is their way of making your weird and wonderful betting predictions a reality and they are using social media to do it. The initiative is based on football bets, as these are the bets which cause more of a stir in-play during live events.

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How Does It Work?

Punters are asked to present a scenario by tweeting @WilliamHill and giving details of the potential bet using #YourOdds. From there, a representative will attempt to give the punter a price on it happening meaning that even if a bet is not available in the shops or on the website, you may still be able to get on.

Your request will be referred to a William Hill trader, priced up if appropriate and added under the ‘#YourOdds’ section of the chosen event on the website. William Hill understandably can’t guarantee that they will price up every #YourOdds request they receive.

Is It Working?

This is definitely a great innovation. A quick look at this hashtag shows the various quirky bets football punters want to get on and Hill’s appear to be doing all they can to accommodate them. If a punter asks, for example for odds on a correct score, total number of corners and a certain player to get booked they will attempt to find a price. If the player in question is suspended, cannot play and the punter didn’t know, William Hill will reply with odds based on the rest of the bet without the player involved.

A real example of a #YourOdds request is:

Punter – “@WilliamHill #YourOdds can I have odds on Exeter to win, over 2 goals, both teams to score, over 2 cards and over 11 corners?”

William Hill – “#YourOdds are 13/2. Back that here:”

A link is then added to the tweet for the punter to click through immediately and place their bet.

William Hill #YourOdds Highlighted Terms And Conditions

If any leg of the #YourOdds bet is made void, the whole bet is void.

If a selected first goalscorer does not start the match and enters the field of play before the first goalscorer market has been won, bets placed on that player in this market will stand.

If a selected first goalscorer does not start the match and enters the field of play after the first goalscorer market has been won, bets placed on that player in this market will be void.

If a selected anytime goalscorer does not start the match and enters the field of play at any time, bets placed on that player in this market will stand.

If a selected anytime goalscorer takes no part in the game, bets placed on that player will be void.